Transforming Automotive Manufacturing: AI & The Future of Mobility (Part 1)

What’s standing in the way of digital transformation on the factory floor? In Part 1 of this two-part episode, Bruce Coventry and Marc Rosenmayr unpack the deeply rooted challenges holding back progress, from legacy equipment that lacks basic connectivity to safety-driven skepticism about letting AI influence production decisions.

Drawing on their leadership experience at GM, AVL, Siemens VDO, and Magna, Bruce and Marc explore why trust is the cornerstone of successful modernization. They explain how manufacturers can start small with AI, focus on practical wins, and build confidence one use case at a time.

Topics discussed:

• Why legacy systems still dominate many production environments
• How safety concerns shape attitudes toward AI adoption
• Why do many AI projects stall without strong operational buy-in
• How to run high-impact pilots that build trust and unlock value